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Research reports

Communication research for supermarket butchery

The research was required in orderto determine optimum means of communicating with meatshoppers and to narrow the gap between traditionalbutchery benefits and supermarket butchery. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Communication research for supermarket butchery . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/communication-research-for-supermarket-butchery-


Research reports

Report on qualitative research on carbonated drinks

Beechams Products have developed a new, low calorielemon carbonated drink as an addition to the PLJrange.The research reported here sets out attitudes to thisproduct amongst slimmers and weight watchers bothusers and non-users of PLJ and to one group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 18, 1974
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Citation

, C. (1974a, April 18). Report on qualitative research on carbonated drinks. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-carbonated-drinks


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-


Research reports

Guinness competitive advertising evaluation

This research was designed to evaluate consumer attitudesto Guinness and to some brands of Bitter and Lager fromperceptions of and responses to their advertising. The objectives were to form a qualitative brand 'map' ofconsumer attitudes to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Guinness competitive advertising evaluation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/guinness-competitive-advertising-evaluation


Research reports

Research report on pure fruit juices

CMA is responsible for aiding the sales of pure fruit juices in this country for a series of German manufacturers. The research was required to produce background informationon usage and attitudes towards Fruit Juices with particularemphasis on Apple...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Research report on pure fruit juices. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-pure-fruit-juices


Research reports

Research report on customers' attitudes to P.A.C.E.S in nuneaton

This research was commissioned to investigate customers'responses to the new system of collection and accountingknown as P.A.C.E.S. The new system has been piloted inNuneaton and Newcastle South branches and the research wascarried out in the former...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1973
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Citation

, C. (1973a, December 09). Research report on customers' attitudes to P.A.C.E.S in nuneaton. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-customers-attitudes-to-p-a-c-e-s-in-nuneaton


Research reports

Freeze-dried mushrooms

Prior to large scale in-home testing of the product, itwas considered desirable to elicit consumers' attitudes tothe concept of freeze-dried mushrooms. Since samples ofthe packaged product were available, responses to thepackaging, and to the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 25, 1973
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Citation

, C. (1973a, November 25). Freeze-dried mushrooms. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/freeze-dried-mushrooms


Research reports

Qualitative research on attitudes towards mints

This research was undertaken to investigateconsumers' attitudes towards Mints. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 3, 1973
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Citation

, C. (1973a, November 03). Qualitative research on attitudes towards mints. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-towards-mints


Research reports

Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.

This research was conducted in conjunction with an in-homePlacement and Recall Test (July 1973) of housewives' responsesto a new Lavatory Cistern Block. The present research was undertaken in order to provide a broader (qualitative) picture...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1973
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Citation

, C. (1973a, October 02). Lavatory cistern blocks on behalf of Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-on-behalf-of-ciba-geigy-u-k-ltd-